Tuesday, February 24, 2015

Another Milestone

(0:57) When we started ActiveCaptain over 8 years ago, we had a vision of what it would become. We knew boaters craved the sort of real information that comes from combining crowd sourcing with boater reviews. We knew it was important for the information to be ubiquitous including offline access and inclusion across many applications and computer platforms. We knew that the ultimate expression would be when the ActiveCaptain data reached the built-in chartplotters that boaters use at their helms.

(0:45) We had a plan that stretched over several years and encompassed many steps. There were times when it was tempting to deviate from the plan for a short term win. But experience told us to believe in our plan and stay on track. We're glad we did.

(0:38) At the Miami Boat Show last week, Furuno announced that they are adding ActiveCaptain data to their NavNet TZTouch2 series of chartplotters. They are the first to make this announcement. To say we are thrilled is an understatement.

(0:32) You can see their official news release here:

(0:29) It's quite a win for us but it's a win for you as well. Now boaters will be able to access all of the wealth of ActiveCaptain data right at their helm as they plan their voyages and as they are underway. Integrating ActiveCaptain's vast database of marinas, boatyards, anchorages, hazards, and local knowledge with the sophisticated features of high-end chartplotters brings everything the boater needs into one place.

(0:19) And that puts ActiveCaptain Sponsors front and center as their markers stand out in the same way as on the ActiveCaptain website along with dozens of marine navigation apps that support ActiveCaptain data.

(0:13) It is now more important than ever to ensure that your information is current. Your prices and especially your fuel prices must be kept up-to-date. This will let every boater know what makes you special.

(0:07) When our reach extends so does yours. Make sure you're taking full advantage of this terrific new way to reach boaters.

(0:02) And that's the marina minute.