Tuesday, January 1, 2013

It's a New Year!

(0:33) Personally I am not fond of the idea of New Year's resolutions. Too often they're unrealistic and short lived. But I have always used the mark of a new year to examine my life, assess what I have accomplished over the past year, and think about the coming year. With that in mind I took a look back over the Marina Minutes I had written. I marveled that it has been nearly a year since I started and I thought about which ones had been my favorites. I chose three Minutes that I believe if followed would have the biggest impact on your business. Now's a good time to check them out if you missed them or to read them again if you didn't.

(0:20) Don't Guess, Ask, 01/31/2012 Too many marinas are still unsure of where their business is coming from. Make this the year you stop wasting your valuable marketing dollars. Make sure to ask every boater who comes to your marina what brought them there:

(0:15) The "Wow" Factor, 03/27/2012 The easiest way to keep boaters coming back while generating positive word-of-mouth marketing along the way is to do something different, something more than they expect. Something that will make them go "Wow":

(0:10) Increasing Reviews - Asking, 07/03/2012 One of the most common questions I receive is how to get more boaters to write reviews. Marinas realize that to obtain the biggest bang they need to not only have positive reviews, they need to have lots of them. Nothing will do that faster than simply asking:


(0:04) I wish you much success in the coming year!

(0:02) And that's the marina minute.