Tuesday, November 14, 2017

Suprise Me

(0:54) There is no better way to procure a positive review than to do something totally unexpected. Surprise me, in a positive way, and I will reward you with invaluable word-of-mouth marketing.

(0:49) The Red Head crew has moved on land for a few months while Red Head receives a makeover. Our biggest challenge was finding a place to live that would allow two dogs. We were lucky to find a house through Airbnb, blocks from the beach and near a dog park. As so often happens with a boat, we were delayed and arrived at the house a few days late.

(0:40) According to the Airbnb rules, we were not entitled to a refund. That was fine. It was what we agreed to. So I was most surprised when the owner of the house emailed me offering to let us stay several days beyond our checkout date to make up for it.

(0:33) I was surprised. And very pleased. The understanding of our situation and the generous offer will most definitely impact the review I will write.

(0:29) How can you surprise boaters?

(0:27) It's often the little things that can have the biggest impact - small touches that are out-of-the-ordinary, special, or memorable. They don't have to cost much. I imagine the house we are renting was free for the days offered and therefore, the cost to the owner was minimal. However, it is not the price that impresses me, it's the thoughtfulness.

(0:17) Take a moment to think about what you might be able to offer boaters that they will remember in a special way. We've had morning muffins delivered to the boat, a clubhouse or outdoor area made available for a transient potluck or docktails, and found complimentary shampoo in the showers. Once, we had a marina owner make an appointment and loan a car for an emergency vet visit.

(0:05) Be considerate of my needs and go beyond the expected and you will be rewarded with positive reviews.

(0:02) And that's the marina minute.