Tuesday, February 21, 2017

I Need To Clarify...

(1:07) Last week I wrote about the broad reach that the ActiveCaptain data has through the many 3rd party apps and chartplotters that support ActiveCaptain. If you are unfamiliar with the apps your can see a list here:

(1:03) My Minute generated many questions. That's positive because it means I got you thinking. It also means that there are unanswered questions. Today I'm going to address some of the most common ones. If you still have questions or need additional information please contact me.

(0:57) There is nothing additional to pay to be listed in all the 3rd party navigation products. If you are an ActiveCaptain Partner your Pro-Op, Cross Promotion, and Co-Op messages will be displayed in the 3rd party apps and your icons will be larger and have 1st Choice and other status. It is all included with your annual Partnership fee.

(0:50) Boaters must periodically sync their 3rd party apps with the ActiveCaptain database to ensure the data is current. We often remind the boating community but find that some still fail to do this. When this happens, you may find boaters asking why your fuel price, slip price, etc. are different than what they are finding in ActiveCaptain? What's the best way to handle this?

(0:41) Find out how the boater is accessing the ActiveCaptain data. If the boater says they are using a smartphone or tablet, there's a very good chance they need to update their ActiveCaptain data. Have them check the date of the pricing. All prices are dated in the ActiveCaptain database. In addition, we automatically purge all fuel prices older than 30 days and we send you emails reminding you to update your pricing. If the boater is showing you old pricing, suggest that they sync the ActiveCaptain data and point out the date listed next to the price, even in the navigation apps.

(0:25) Several of you asked if you should be doing something different because of the navigation products. If you are keeping your data current and making good use of your Partner messages then I would say, keep doing what you're doing. The key is to reach out to boaters with meaningful messages, measure the response, and adjust.

(0:19) However, if you've let a month or more go by without changing your messages, you are missing a bigger opportunity than you may have realized. Your Partner messages allow you to stand out, offer attractive specials, and even reach beyond your marker.

(0:14) The Pro-Op message can highlight your unique features, inform boaters of events and attractions, and give your marker a more personal feel. Your Co-Op's let you offer special deals and discounts when you need to drive more business. The Cross Promotion message reminds boaters to consider your marina when they are browsing other marinas in your area.

(0:05) Make sure you are taking advantage of all the ActiveCaptain capabilities so that you can win more business.

(0:02) And that's the marina minute.