Tuesday, November 1, 2016

Did You Know?

(1:04) This week's Minute addresses three common things you may not be aware of, but absolutely should be.

(1:01) Boaters must sync the 3rd party apps.
Boaters love the 600+ 3rd party apps that support ActiveCaptain data. There are many benefits. They include all aspects of the data including special designations for our Partners. They have advanced features such as worldwide nautical charts, route creation, and GPS boat tracking. A favorite feature is offline access allowing boaters to view the data even when they do not have an internet connection.

(0:50) The problem arises when the boater either doesn't know or has forgotten to periodically sync their app with the internet to capture the latest data. I hear about it when there is a discrepancy between the price the boater is seeing on their app and the one the marina is displaying on the website and the boater complains. Next time this happens ask to see the boater's display and check the date associated with the price. All fuel and slip prices have the date that price was entered. If the date is old, the boater needs to sync their data.

(0:36) You can bookmark your fuel page.
As marinas discover the advantages of keeping their fuel prices up to date, we have seen a huge increase in the number that are faithfully responding to the fuel update reminders. Responding to the email is the simplest and fastest way to update your prices. It's a simple one click process and, given that we know the source is reliable, we are able to put the pricing directly into the database.

(0:27) Did you know you don't have to wait for the email to arrive to update your prices? That custom link that goes to your personal fuel update page is always available. You can bookmark that page and use it to update your price any time. This is the perfect trick for those marinas whose price changes frequently.

(0:19) Pay attention to the ActiveCaptain hat.
When a boater checks into your marina wearing a hat, make sure to look at it closely. If it has an ActiveCaptain logo across the crown, pay attention. This boater is going to be writing a review.

(0:14) You see there is one, and only one, way to receive an ActiveCaptain hat. You have to earn it by making contributions to the ActiveCaptain data. And the fastest way to do that is to write reviews. If you see someone wearing an ActiveCaptain hat it means that, on average, they have written at least 25 reviews. Many of our biggest contributors have written hundreds.

(0:05) Make sure you and your staff are aware of these tidbits. These few things can help you in big ways.

(0:02) And that's the marina minute.