Tuesday, February 16, 2016

This is Big!

(1:04) Last week at the Miami Boat Show, the biggest announcement in our history was made. C-MAP, one of the largest producers of digital, worldwide charts, announced they will be integrating ActiveCaptain into their most popular C-MAP charting products. This is big. Really big.

(0:57) It took ActiveCaptain 8 years to gain a quarter of a million users, and we are proud of that milestone. However, the C-MAP announcement puts ActiveCaptain onto the screens of 600 models of chartplotters. Not 600 devices but 600 models. That translates into over a million new devices that will display the ActiveCaptain data. It will include new models and older, legacy ones as well.

(0;46) The list of supported devices will include most of the chartplotters from Simrad, B&G, Lowrance, Raymarine, Sitex, Humminbird, Standard Horizon, and many others. Virtually no boater will be left behind.

(0:40) At last year's Miami Boat Show Furuno announced the first chartplotter to incorporate ActiveCaptain data. At that time I wrote:

(0:36) "It's quite a win for us but it's a win for you as well. Now boaters will be able to access all of the wealth of ActiveCaptain data right at their helm as they plan their voyages and as they are underway. Integrating ActiveCaptain's vast database of marinas, boatyards, anchorages, hazards, and local knowledge with the sophisticated features of high-end chartplotters brings everything the boater needs into one place."

(0:24) C-Map will begin releasing products with the new content and functionality with their spring 2016 catalogs set to be released in March. You can see their official news release here:


(0:20) With so many more boaters gaining access to the ActiveCaptain data, now is the time to ensure that all of your data is accurate and complete. And don't forget boater reviews. Never miss a chance to ask your customers for an honest review. Nothing is more important than lots of good quality reviews. Every one of those reviews will be on the chartplotter that guides each boat into your facility.

(0:09 ) This announcement allows us all to reach new heights with many, many more people now accessing the ActiveCaptain data. If we had a hand in bringing boaters to you before, our influence will now be 5 times greater. Review your data and don't ignore this opportunity to get into the helms of more boats.

(0:02) And that's the marina minute.