Tuesday, June 9, 2015

ActiveCaptain Locations

(0:50) Last week we announced the release of the new Locations app for iOS, Android, Windows, and Macintosh OSX to boaters. It marked an important step forward for ActiveCaptain.

(0:44) While thousands of boaters agree that the new app is fun to use and gives boaters a view that isn't available by any other means, the true value of Locations is the new platform being released. This platform of capabilities and technology will be the basis for a tremendous number of additional enhancements moving forward. These new enhancements will create better ways for you to reach out to new and existing customers; ways that have never been available to you before.

(0:31) Locations provides a canvas for displaying overlay information on charts and maps. The first release transmits GPS data to our servers where it is stored and shared among boaters based on their privacy settings. Later this summer, there will be a way for boaters to automatically share their location with ActiveCaptain Sponsors as well.

(0:20) Check out the information page on Locations at the link below. I'll be exploring more about the technology as well as the roadmap for where this is all going in future Minutes. Because the app was designed to add more overlays, new capabilities will come out quicker for it than anything else we've ever done.

(0:12) For more info on the Locations app, check out:

(0:08) I'll be sharing my ideas about how to utilize these new functions to better serve boaters as we progress on this journey together. I'll also be looking forward to hearing your ideas as well. Starting now, "the future ain't what it used to be."

(0:02) And that's the marina minute.