Tuesday, June 27, 2017

Accentuate the Positive

(1:00) Positive reviews are what you strive for. Honest assessments by happy boaters are worth more than pages of glossy pictures and professionally written prose. To make the most out of these marketing gems, you need a plan. Here are five things you can do to maximize your positive reviews.

(0:52) 1. Say thank you. Thank the boater for taking the time to write a review. This simple act not only reinforces good feelings, it will make them more likely to visit again and to tell others. Use ActiveCaptain's messaging feature to send a personal message. Don't forget your Partner Management Response but make sure you respond to both positive and negative reviews.

(0:41) 2. Involve your employees. Share positive reviews with your staff. A 4 or 5 star review is not possible without them. If you are part of a large organization make sure management knows, especially if a staff member is called out in the review.

(0:35) 3. Show boaters. Don't hesitate to let boaters know what other boaters are saying. Display reviews on your website. Reviews from the ActiveCaptain site can be displayed on other sites as long as the source is acknowledged to fulfill copyright requirements and a link is provided back to the site. It is best to provide a link directly back to your marker. There's no easier way to encourage additional reviews.

(0:23) 4. Consider how you can improve. While compliments certainly make everyone feel good, this is not the time to rest on your laurels. Even 5 star reviews can mention an area that needs improvement. Sometimes a boater compliment can reveal a needed service. Was there an effort mentioned that was out of the ordinary? Consider making it part of your offerings.

(0:13) 5. Keep asking for reviews. Use your ActiveCaptain Partner review card to remind boaters how important reviews are to your business. Shying away from new reviews should be a red flag. Do your best, always improve, and ask with confidence.

(0:06) Good reviews are good for business. Make sure you are making the best of them.

(0:02) And that's the marina minute.