Tuesday, April 19, 2016

Are You Up-To-Date?

(1:10) One of the best things you can do to generate more fuel and slip business is to keep your pricing current in ActiveCaptain. Every price is displayed with the date that price was entered. Even if your pricing doesn't change, it's important to update it so that the date changes. When boaters see current dates, they know that you are involved, you read your reviews, and are doing everything possible to create an enjoyable stay. Keeping your pricing accurate and up-to-date matters.

(0:54) By keeping your pricing current, boaters can find accurate information on the ActiveCaptain website, in the dozens of 3rd party apps, on hundreds chartplotter models, and on the Fuel List pages. The Fuel List displays current fuel prices by region. Boaters can sort the list by facility name, diesel price, or gas price. It's a quick and easy way to show the current data for an area. To be included in the Fuel List you must provide your current fuel prices including all taxes. You can find the Fuel List page here:

(0:38) To help you keep your fuel prices up-to-date, every Monday, Wednesday, and Friday morning, each email contact in your marker details receives an email showing the current fuel and slip pricing in our databases. Using this email is a simple way to keep all of your data current with minimal effort.

(0:28) There are two links in the email. One will take you to a page to update the prices. The other records that there are no price changes and updates the dates to today's date. It is very important to update that date information even if your pricing hasn't changed. This is how boaters know your price is fresh. It literally only takes one click.

(0:19) Having stale pricing is bad for everyone. To ensure we are providing the best pricing data we can, each night the ActiveCaptain database is scanned to find fuel prices that are more than 30 days old. These prices are removed from the database. If your fuel price is removed, you will receive an email informing you that your fuel price has been deleted. The email will also contain a link to the fuel update page allowing you to correct your pricing data so your prices will re-appear everywhere.

(0:06) If your facility has good fuel prices and competes for fuel purchases, update your fuel price whenever it changes too. Frequent updates will result in more purchases.

(0:02) And that's the marina minute.