Tuesday, May 26, 2015

Best of the Bay

(0:45) When we created ActiveCaptain, it wasn't simply a new technology for boating. We saw it as a new information source for boaters and a new marketing model for marinas/boatyards. Until that point, the information available to boaters was typically not real. The content in most magazines and guidebooks wasn't editorial. It was mostly paid advertising. Boaters' knew that as well. We knew that accurate information combined with boaters' actual experiences would change, forever, the way marina services were promoted.

(0:31) Chesapeake Bay Magazine takes a similar view in their annual Best of the Bay survey. They don't have an "expert" select the winners or stack the deck by limiting entrants to only those who buy advertising. Since the early 90's they have simply asked the boating community to tell them who they think is the best in a variety of categories. They then present the results in their June issue.

(0:21) In 2012 they added two new categories: Best Boating Website and Best Boating App. That year, ActiveCaptain rated #1 for Best Boating Website and #3 for Best Boating App. We were excited to be so honored.

(0:15) Last week, the 2015 results were released. We are proud to have been chosen as #1 for Best Boating Website for the 4th year in a row. In addition, we are thrilled to have received the #1 position for the Best Boating App. You can see the results here:


(0:08) Sure, we'll bask in the tribute for a little bit. But we won't rest on our laurels. Being #1 has its responsibilities. There are so many exciting things coming. I look forward to working with you to keep us all on top.

(0:02) And that's the marina minute.