
(0:44) Increasing the number of boater reviews for your marina is critical for success. A large number of reviews offers recognition as a destination, gives your ratings credibility, affords a chance for your happy customers to be your sales people, and can minimize the impact of an errant negative review.
(0:37) Never turn down an opportunity for a positive review. How? Ask! Encourage every happy boater to leave a review. Many marinas are hesitant or embarrassed to do this - you shouldn't be.
(0:32) Do not discount the simple idea of just asking for a review. Few businesses ask their happy customers to speak out. When a customer comes in with compliments, mention how important happy customers like them are to your business.
(0:22) Another easy and often effective approach is to post positive comments in a location where your customers will see them along with a reference to the review site. This simple action is not only a good way to promote your positive points, it can inspire a happy customer to do the same. Post positive reviews on your website with a link back to the review site making it easy for other customers to leave their own reviews.
(0:12) The restaurant and hotel industries has been doing this for a long time. They understand the growing importance of customer reviews for their business's success.
(0:06) You've worked hard to build a good business. Make sure you are getting all of the recognition you deserve.
(0:02) And that's the marina minute.