Tuesday, August 6, 2013

What the C-MAP App Means to You

(0:57) It's a good idea to follow the weekly ActiveCaptain newsletter because it tells you what we're telling boaters. Last week we made a news flash about the release of ActiveCaptain support in the Boeing/Jeppesen/C-MAP app Plan2Nav for Android. This is an app that will have a significant impact on your business. If you haven't read about it you can see last week's announcement by following the link below.

(0:48) Including ActiveCaptain support in this new release will greatly increase the number of boaters accessing ActiveCaptain data. We're already seeing a rise in new accounts. This means that more boaters will be seeing your marina details and reviews, your promotional messages, and your specials. Make sure you are taking full advantage of this new opportunity to attract boaters to your marina.

(0:37) Examine your marina marker today and make sure that the information presented is complete and up-to-date. If you carry fuel, did you receive and respond to yesterday's fuel update email? If you are not receiving the fuel update, please let me know and I will ensure that your contact information is current.

(0:29) Is your review strategy working? Ensure everyone at your facility is bringing in positive reviews. Need some help improving your ratings and receiving more boater reviews? Make sure your custom Sponsor review card is being included in your Welcome Packet. I sent PDF files to every ActiveCaptain Sponsor a few months ago. If you can't find yours let me know.

(0:20) Also check out the Marina Minute blog for more ideas. It contains all the past Marina Minutes, many of which offer tips and suggestions for obtaining positive reviews.

(0:15) It is now more important than ever to keep your data up-to-date and complete. Think back to the ZMOT discussion last summer and remember that today's consumer expects to find information anytime, anywhere, at the moment they want it. If you don't provide the information, they may move on to your competitor. Check out The Marina's Guide to ActiveCaptain for help:

(0:07) Don't pass up this opportunity to win more business. Tell the world what you have to offer. And if you have an Android/Droid phone or tablet, check out this new app in the Google Play store.

(0:02) And that's the marina minute.