Tuesday, May 1, 2012

Seasonal Success

(0:59) Many marinas open on a seasonal basis and even ones that are open year round will have busy and slack times of the year. It is important to modify your promotional messages to match your seasonal business.

(0:47) Not only should your messages change depending on where you are in your business cycle but the frequency which you modify your message should vary.

(0:42) When you are in high season your messages should change frequently. This may seem difficult to do when you are busy but this is the time to squeeze out as much business as you can. Make sure to highlight events in the area which may attract boaters, amenities that are important to your transient boaters, and activities such as shopping, hiking, or museums that offer a reason for a boater to stop by. Use your off-time to setup some messages so you are ready to go when things start hopping.

(0:27) As you move into your slow periods highlight services boaters are looking for such as winterizing, storage, and routine maintenance, if you offer them. Or point out why boaters should extend the season just a bit longer to attend an event or sample a great restaurant when reservations are easier to come by.

(0:16) Remember that even if your marina closes for a season boaters are still using ActiveCaptain to dream and plan their future adventures. Use this time to stress the best features and qualities of your facility. Give them a reason to stop at your marina on their next cruise maybe even offering discounts for earlier reservations.

(0:05) No matter what time of year it is, it's a good time to promote your marina.

(0:02) And that's the marina minute.