Tuesday, April 10, 2012

Finding the Conversations

(0:57) Of course, I believe that ActiveCaptain reviews are a great way for a marina to find out what the boating community is saying about your marina. Make sure you read and respond to every review you receive. However, there are plenty of other places on the Internet where boaters are talking.

(0:45) So how do you find out who is talking about you? A good starting place is to discover how boaters are finding their way to your website.

(0:39) It is important to be running Google Analytics or some other statistics generating service on your website. Google Analytics is free and will allow you to track traffic to your website. It offers information such as the number of visits, pages viewed, etc. But it also allows you to see how users are finding your website.

(0:29) This information can provide some clues about how boaters are coming to your site. If they found it through a Google search, it will show what the search terms were. If it was a link from another website, it will show the referring site and page. This not only shows where boaters are finding you but also provides clues about the other sites your customers are using.

(0:17) Sites that are generating a lot of traffic for your website should be investigated to find out why. Is the message presented on the referring site accurate? If it's a positive reference from a boater, is there a way to thank them? Is there a way to create more positive referrals?

(0:07) Successfully leveraging the Internet is a cost effective way to increase your business. Make sure you know where potential customers are finding you.

(0:02) And that's the marina minute.