Tuesday, February 14, 2012

Website Waste

(0:58) If you're paying more than about $20 a month for your website you're paying too much.

(0:54) Having a website is critical to success today but make sure you are putting your dollars where they can have the greatest impact. The first step is to stop paying big bucks to host your website. Instead signup with one of the many low-cost hosting sites such as Network Solutions.

(0:46) Next take the hundreds (thousands?) you are saving and find a good graphic designer in your area who has experience creating websites. Nowadays it's an easy search. Have them look over your site to ensure it is pleasing and accomplishes what you want.

(0:38) Today there is no need to have a "computer guru" do your website. There are a wide variety of tools that make it trivial to do, once you have a good design. So spend your money on the website design, not the implementation and hosting.

(0:30) Have them create the site ensuring that you can easily edit the content. Yes, you can do it. There are tools that make this easy and you can readily learn how. Your website is part of the changing digital world, not a stagnant print piece, so it is important that you update it frequently.

(0:20) I'm always amazed when I go to a marina website and see pricing that is years old, announcements for events long past, or even copyrights from 5+ years ago. The impression it gives is worse than not having a website at all. Make sure you or someone on your staff can update your website content without going to someone else. Then make sure that it is someone's job to keep your website content up-to-date.

(0:04) Take control of this valuable tool today.

(0:02) And that's the marina minute.